About Us

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Jamaica, the birthplace of Bob Marley and so many greats has been an epicenter for culture and creativity. Home of reggae, it’s music, art, food and famous language  has attracted people from all across the world. It’s rich history and diversity has influenced countless generations. Bringing us all together with “One love, one heart and one sound”. 

Migrating to the states from St.Catherine, Jamaica, I’ve always carried the feeling of home with me. The vibrant colors of street fashion and the sweet rhythm of music has made a huge impact on my life. One of my favorite dancehall artist, Vybz Kartel, sound and name intrigued me. Whether it was a day at the beach or bashment party you could always catch a vibe “Vybz” anywhere you go. Staying true “Tru” to myself and culture I invite you to take this journey with me to a place I call home. 

From the island of Jamaica to Florida we’re bringing a whole new meaning to our native tongue Patois “patwa”. Our global brand offers stylish clothing and Jamaican slang apparel. Established in August of 2020, TRU VYBZ was created for all shapes and sizes.  Our high quality apparel gives you a taste of the West Indian culture. Now relax, unwind and catch a vybz.